The number of homeless in the United States is astounding. The need for donated apparel and items for the needy is colossal. Socks are one of the least donated articles of clothing, yet the most needed across homeless populations.
Our client, Brandon Tomes Subaru, recognized the need for socks for homeless individuals in the McKinney, Texas, area. In response, the dealership pledged to donate throughout the month of February 25 pairs of socks for every vehicle sold, 10 pairs of socks for every oil change serviced, and one-for-one pairs of socks for every customer donation. Back in Little Rock, AR, GWL Advertising participated in this sock drive, and our employees donated a total of 112 pairs of socks.
We would not have been able to do this fundraiser without the efforts of our very own Greg Wagnon, who spearheads many of our fundraising endeavors. Greg encouraged everyone in the office to make a difference and donate to this project.