In today's world, someone is always talking about social media. Whether it's the latest meme or viral video, social media has become an essential part of our daily lives. You probably spend more time on social media than you'd like to admit, (thankfully for iPhone users the update lets you manage your usage time now.) With all this activity on social media you probably think there must be a way to make this work for your business, right?
As a business owner, staying current is crucial. We know that adding one more thing to your task list can seem overwhelming, but if you take a step back and look at social media as an extension of what you already do every day and a new way interact with people, you'll see how simple adding social media can be. Let's look at four helpful tips to make social media more social.
1. Be on the Platforms That Your Customers Use.
Create an account on each platform with the same username. So, if you're @BigWheels on Instagram use that handle across the board. Also, create an account on emerging platforms to be smart. Even if you don't know how it can help you right now, it becomes easier to use later if/when your customers move to that platform, and you want them to be able to find you quickly.
Some ways to discover the platforms that your consumers are using:
- Ask them in an email blast or newsletter.
- If you have a brick and mortar, casually ask while interacting with customers.
- Ask your employees what their favorite social media app is.
- Since apps tend to skew younger, ask your kids or someone in high school or college what their favorite app is.
2. Don't Over Think the Process.
Your primary goal is to tell the story of your business. Think of your business as a human. What do you like to do? What are some cool talents you have? These are things consumers want to know about your business.
How do you start your morning? What are some interesting or funny things happening in the office today? Who stopped by your store? These are all things you should be sharing on your social media accounts.
3. Practice Using Each Platform.
You won't get better at social media if you don't put forth any effort. Whether you're doing this by yourself or with a team, it's essential to have a basic understanding of how each tool works. There's a reason videos perform well on Facebook; vibrant pictures perform well on Instagram and gifs perform well on Twitter. Think of this as using the correct dialect on each platform.
It is also important to understand the peak times that your audience is on each platform. A quick Google search or Pinterest search will give you baseline answers on best practices for posting industry-specific content. Once you've established what best practices work for you, use built-in metric tools provided by each social platform to better refine peak posting times. To cut down on time, you can use scheduling tools to post content. Know your customer and see what encourages them to respond.
Engagement is all about a balance of sharing and listening. People want to be informed about what you're doing and vice versa. Engagement comes when you listen to your audience and share information that they find relevant. It could be quotes, tips, pictures or videos. It all depends on what your audience likes.
Test some things out, see what your audience responds to the most and work at making what you provide better for yourself and your audience. This is your story, so people want to see your growth.
In conclusion (most importantly,) remember that social media is about being naturally social. Think of ways to share as you go and don't try to be perfect. Keep a steady hand when taking photos and a steady mind when thinking of ways to engage with your customers. Have fun with sharing what your business is doing every day and treat your audience like your friends.
Need help with social media management? We can help!
We produce complete social media campaigns for clients across a variety of industries. We find that social media campaigns create the most success when combined with our other advertising strategies consisting of television, radio, digital/social media, print, POP, and direct mail. Contact GWL Advertising to learn how we can help your business.