This is where we really shine. This is where we separate the men from the boys and put the ‘wo’ in woman. Our strategies have strategies. Call it a road map or blueprint; whatever you call it; it makes our work work.
- Personas & Buyer Journeys
- Content Calendar
- Marketing Research and Insights
- Media Planning
- Competitive Analysis
At GWL, we’ve perfected the art of delivering ideas to the right audience in the most innovative, most effective way possible. And that, my friends, is the name of the game.
- Media Buying
- Demographic Strategy
- Budget Analysis
Hop in - the water’s fine! Seriously, digital advertising is nothing to be scared of. Let us navigate the waters for you. We’ve been riding this digital revolution wave since day one and the swell is only going to get bigger. We don’t sink or swim - we surf.
Digital advertising is a delicate, hand-crafted blend of technical prowess and industrious creativity. It requires objectivity and honesty, with a large scoop of empathy for human emotion; the wisdom of elders administered to an audience with the attention span of a sleep-deprived toddler.
- Paid Search Campaigns
- Social Media Management & Advertising
- Programmatic Advertising
- Content Marketing
- Website Strategy & Development
- Email Marketing
- Distribution Planning
- Influencer Outreach
GWL stands for Gary Wayne Lay, but for the last 25 years it has stood for innovation, energy, emotion, collaboration, diligence, imagination, and good old fashioned hard work.
- Public Relations
We offer perspectives on your business that you can't get elsewhere. We transform mind-numbing data into mind-blowing concepts. It takes precise moves, and dash of patience. Kind of like origami. But without the paper cuts.
- Brand Identity
- Logos & Taglines
- Video Production