Engage with Content
Content That Truly Cuts Through the Clutter
Content marketing is more difficult than ever. Businesses churn out more words per minute than any consumer can read. This makes whatever you produce struggle to be found, consumed, and acted upon. To stay competitive in a world overflowing with blogs, video, and infographics, your business requires a strategy that cuts through the clutter and drives your customers to convert.
Map Your Content to the Consumer Context
A successful content marketing strategy isn't built on aspirations of viral hits—that's just ego talking. The best strategy injects consumable content into the context of your buyers. Today's buyers want to self-educate, and the ways they consume content vary from person to person.
To hit the mark, we help businesses build a framework for content development that incorporates the needs, barriers, and behavior preferences of their buyers. And yeah, it doesn't hurt that our creative team will make that content crazy good.
Customer & Stakeholder Interviews
Search Engine Optimization
Paid Search and Social Media
Pain Treatment Centers of America
When GWL began its partnership with Pain Treatment Centers of America (PTCOA), it was a growing group with only four locations and faced with a unique challenge. We needed to build awareness around major procedures and simultaneously match those procedures to the solutions patients seek, while continually growing their brand. GWL determined that the best way to accomplish this was through the adoption of an aggressive digital strategy and in-depth persona and audience development. Using digital channels like the PTCOA blog, to educate patients about pain management and expectations. GWL has successfully created brand affinity by showcasing patient testimonials and physician spotlights, making it possible to expand the PTCOA brand and positively impact market perceptions. So far, this effort in partnership with PTCOA's internal efforts, this facility has grown to service patiends in eight locations, a ninth to be added in 2019.